Old Spice Classic - Packaging Redesign

This is a beautiful packaging redesign for old spice classic. Designed by Landor Procter &
Gamble.

"The solution pays homage to the heritage of a nearly 75 year old company while celebrating the iconic buoy bottle. Certain to remain one of the best holiday gifts for generations of men to come. Your grandfather used to use it. We preserved the icon so you can use it."

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The Powercup

Ideal for the road warrior who needs to keep electronics and appliances charged up and running!


Great for your car, truck, RV or boat. Unique coffee cup shape conveniently fits into vehicle cup holders. Simply connect it to your vehicle power outlet and it safely provides 200-Watt continuous and 400-Watt peak power via its two 120-Volt AC outlets and 500mA of power to its USB charging port.
Powers laptops, portable televisions, DVD players, game consoles, MP3 players, cell phones and more. Features overload protection and low battery shut-off.

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Karl Lagerfeld for Diet Coke

*graphic design, packaging* - Karl Lagerfeld for Diet Coke

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