New 2013 Pepsi Bottle Design

Pepsi has introduced a new shape for its 20-ounce bottle for the first time in 16 years. the new bottle has a contoured bottom half that appears easier for holding, and the wraparound label is shorter so that more of the drink is exposed. the single serve bottles, which are widely sold in coolers at drugstores and other retailers, will begin hitting shelves in april. over the years, small changes have been made to its design, such as making the surface easier to grip and shortening the neck of the bottle. source