Old Spice Classic - Packaging Redesign



This is a beautiful packaging redesign for old spice classic. Designed by Landor Procter &
Gamble.

"The solution pays homage to the heritage of a nearly 75 year old company while celebrating the iconic buoy bottle. Certain to remain one of the best holiday gifts for generations of men to come. Your grandfather used to use it. We preserved the icon so you can use it."


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