"Discover" highlights the iPhone's shopping functions and musical capabilities. Apple's Maps also makes a brief appearance in it.
The other 30-second spot, called "Brilliant," demonstrates how users can pay for Starbucks items using Passbook, an iOS app that stores all types of tickets without having to print them. Passbook support for Starbucks became available in early October. The ad also features the MyScript Calculator app, which lets users sketch out any math problem, and Philips Hue, a web-enabled LED home-lighting system sold exclusively in Apple stores.
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